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customer analytics

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According to research conducted by Capgemini, the lack of consumer analytics in commercial banks is proving to be a large impediment to their growth and success. The research shows that banks applying analytics to customer data have a four-percentage point lead in market share over banks that do not, and

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Trak.io, a customer analytic service for tracking user interaction with apps, is coming out of beta. Trak.io announced today that it would be receiving a $150k investment from Kima Ventures. Trak.io is primarily targeted at tech startups. It allows companies to monitor and track their customers use of mobile and

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