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Data ScienceNews

The French retargeted advertising outfit Criteo has acquired DataPop, a Los Angeles-based company that helps match a retailer’s catalogued products with actual user shopping plans. With a workforce of 40, DataPop was bought for at least 10 Million euros, according to 2015 guidance reports. The announcement came earlier last week

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Data Science

At Criteo we display online advertisement, and we sell clicks to our clients. So we have to predict, for each of our 2 billion daily banners, whether it will likely be clicked or not. That’s why we use machine learning, and we feed the algorithms of our well-oiled engine with

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