The French retargeted advertising outfit Criteo has acquired DataPop, a Los Angeles-based company that helps match a retailer’s catalogued products with actual user shopping plans. With a workforce of 40, DataPop was bought for at least 10 Million euros, according to 2015 guidance reports. The announcement came earlier last week

At Criteo we display online advertisement, and we sell clicks to our clients. So we have to predict, for each of our 2 billion daily banners, whether it will likely be clicked or not. That’s why we use machine learning, and we feed the algorithms of our well-oiled engine with