Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data,

K Young has been CEO of Mortar Data since 2010. Mortar helps data scientists and data engineers spend 100% of their time on problems that are specific to their business—and not on time-wasters like babysitting infrastructure, managing complex deploys, and rebuilding common algorithms from scratch. Mortar’s platform runs pipelines of