advertising revenue

What is the future of data-driven advertising?
The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion

Facebook Evolving Advertising
Facebook has its hands on a large large quantity of data: beginning with your name and birthdate, your school, hometown, university, your friends and relationships, your likes in music, movies, and books – and now ending with your exact location anywhere you go. A new feature aptly titled ‘Nearby Friends’