The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion

Facebook has its hands on a large large quantity of data:  beginning with your name and birthdate, your school, hometown, university, your friends and relationships, your likes in music, movies, and books – and now ending with your exact location anywhere you go.  A new feature aptly titled ‘Nearby Friends’