Thilo Kölzer
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Thilo Kölzer

Thilo Kölzer is CEO of antwerpes ag and advises healthcare and pharmaceutical companies on their digital transformation. antwerpes has its own data team, which deals with the implementation of CDPs and the evaluation and use of data.

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Netflix excels at attracting users to its platform and hooking them on to the content it provides. For several years, pharmaceutical companies have wanted to achieve the same thing with specialised medical content. But is it that easy to transfer the “Netflix principle” to the pharmaceutical industry? What kind of

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