What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing

Analysts forecast that bitcoin will achieve a total value of $1.2 trillion towards the end of 2018. However, forward-thinking individuals see the value of blockchain beyond its original application for digital currency transactions You’ve probably heard about blockchain technology through cryptocurrency, but did you know that blockchain technology is expected

If you think Big Data only relates to business intelligence or online analytics, you really need to read this article.   Data is absolutely taking over almost every sector, even the ones that you may not immediately relate data to. For instance,  construction management and civil engineering. The construction management

How AI and Machine Learning is transforming healthcare technology. How will emerging technologies improve your health outcomes and life expectancy? One word: Fast. Technological innovations are helping health care providers advance and improve the medical field at an alarming pace. And it’s not just quick. It’s also efficient. Some technologies

Do you get excited every time you have to crunch numbers? Do you love knowing how many times people use their smartphones every day? Are you fascinated by how businesses use data to make decisions? If you do, then you might be ideally suited for a career where you could

During his appearance before the United States Senate’s Commerce and Judiciary committees, Facebook CEO Mark Zuckerberg did quite the job tiptoeing through a minefield of potentially threatening inquiries. Based on his answers, he either has no idea how the platform – which was founded controversially – works, or he blatantly

People all over the United States have been preparing themselves for the impact of tax reforms passed in 2017. Of course, some of these changes provide massive benefits to businesses and individuals, while others remove certain deductions we’ve become accustomed to. An accountant is still a filer’s best friend when

Big data has become nearly ubiquitous among companies in every company – if they’re not using it, they’re thinking about it. In one 2017 survey, 53% of companies were using big data in their business strategy. Most big data programs are focused on certain types of data. These essential data

Everyone wants data—especially the people who shouldn’t have it. Those of us who watch the big data industry closely know how much damage cyberattacks can cause to companies large and small. When half of the United States’ personal information was compromised in the 2017 Equifax breach, every single American had

Imagine you’re a quarterback and you’ve just stepped off the field. Your team has lost. You could look at it as a failure and call it a day – or you could look at it as an opportunity to improve. How? Embedded in your jersey are sensors that have tracked