These days, branding is a highly calibrated art form. It used to be that there was a lot of guesswork. Thanks to data monitoring tools, and the many competent professionals trained to use them, those days are a thing of the past.  Data monitoring tools work by helping compile and

Artificial intelligence is one of the most rapidly growing aspects of tech, and in a well-funded industry like the medical industry, new adaptations are helping with efficiency and precision. Ultimately, artificial intelligence is changing healthcare for good, but there are some growing pains as well. Many of those affect the

Big data is one of the most rapidly growing industries in the world and was valued at $169 billion in 2018, with expectations to approach the $300 billion mark by the end of next year. Even with such monetary influence in the world already, the industry is still figuring itself

Technology is a driving force behind many healthcare advances, just like science, and in 2020 many technological developments helped the industry continue delivering care to their communities during the COVID-19 pandemic. One silver lining of the pandemic was some expedited advancements in areas of growth in healthcare technology, especially with

Fintech is opening floodgates of opportunity for ambitious startups that previously had no hopes of overcoming barriers to entry in the finance field. With the desire to innovate and succeed, however, gutsy startups are now promoting financial literacy and reaching previously underserved groups with brand-new retail banking and investment services.

Data has never been more relevant for understanding consumer behavior. With data scientists in high demand and earning six figures or more a year, this is undeniable. Technology is changing the way that consumers think and behave. By creating experiences that align with consumer demands, business leaders can create profits

Big Data and AI can help with the growing care provider shortage. Here is how and why. One percent of the global population possesses 40-percent of all the world’s wealth, a persistent issue for which economists and politicians have debated about for some time. Economic inequality is a problem that’s

Smart classrooms aren’t too far off, and blockchain technology may become an integral part of schools all over the globe in a few years. But how will this system help administrators and students? Bitcoin is the most well-known virtual currency in the world, at one time reaching a value of

Disasters are dangerous, but Big Data can help improve disaster relief and preparedness to cut back on lives lost and community damage. Historically, public policies have proved ineffective in providing adequate help for disaster-stricken citizens. A year after hurricane Harvey in 2017, for example, residents are still in the midst

What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing decisions. It can help executives identify industry trends and discover potential customers, making big data analysis important for optimizing