For those companies who have been collecting machine data for years, an incredible opportunity exists in making this data actionable. Utilizing actionable data can offer an invaluable competitive advantage by enabling companies to streamline operational processes, optimize demand forecasting and better understand their customers’ propensity to buy. In particular, predictive
It seems like every quarter a new McKinsey report predicts that this will be the year trillions of dollars of IoT potential is unlocked. But while the amount of data IoT produces has skyrocketed, we’re still waiting for that return on investment. The good news is, the reports aren’t wrong.