Regina Berengolts
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Regina Berengolts

Regina is the embodiment of TVSquared’s purpose: to bridge the gap between sophisticated data models and business owners. As a seasoned data scientist, she coordinates cross-functional efforts across the organization to standardize and automate outputs of research projects. Regina helps TVSquared to deliver a scalable SaaS product that increases the speed of delivery and actionable insight for clients.

Her background includes data-driven roles at Clear Returns, TMG International Inc, and P&G. Regina is an advocate for diversity within fields where data is central.

TV, data, and advertising
Data ScienceContributorsFeaturedMarketing & Sales

The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date.  The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending

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