Author Archive

Martin McDonald

Martin McDonald is Country Manager, DACH for Tealium – the leading platform in real-time customer data solutions and enterprise tag management. With more than a decade’s experience heading sales teams, Martin is passionate about helping businesses enter markets within the DACH region. By combining local German knowledge with existing relationships, Martin specializes in competitive market analysis.

Big Data Technology & IT

How Germany’s BDSG-neu Will Impact Mobile Data Collection

Martin McDonald · May 25, 2018

Mobile adoption in Germany is rising — with smartphone user volumes tipping 59 million and set to reach 65 million in just four years. For companies, this swelling popularity is a gift – providing insight into customers’ online interactions and habits. However, the way they access this data is changing.