Author Archive

Chad Wollen

Chad Wollen is Chief Marketing Officer at Smartpipe, which works with mobile, fixed and Wifi network operators to monetise their first party subscriber data – safely and securely – across open digital advertising ecosystems without compromising privacy. Prior to this, Chad was Group Head of Customer Permission Management at Vodafone. He started his career at WPP and has also held senior marketing roles at ITV, AOL Europe, and Yahoo!

What is the future of data-driven advertising?

Chad Wollen · December 26, 2018

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The success and continued growth of the market is reliant on the massive volumes of data produced each day – an estimated 2.5 quintillion