4BY4, an AI-driven content solution company, has announced it will showcase its innovative AI video solution, PIXELL, at the 2025 NAB Show in Las Vegas. The company will be featured at the 8K Association booth, highlighting its role in advancing high-resolution video technology.
PIXELL is an AI-powered video optimization solution designed to significantly reduce storage and bandwidth consumption for broadcasters, content providers, and media platforms while maintaining high video quality. By optimizing video files, PIXELL enables smoother streaming experiences and more efficient content distribution.
At NAB 2025, 4BY4 will present its comprehensive PIXELL lineup, including:
- SaaS and API solutions for cloud integration.
- On-premises hardware solutions with built-in GPU or NPU chips.
- Live demonstrations of PIXELL’s capabilities, including 8K upscaling and bitrate reduction.
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PIXELL utilizes AI to upscale content to 8K ultra-high-definition quality and reduce bitrate by over 50%, improving both visual fidelity and distribution efficiency. This technology is designed to address the growing demands of the 8K ecosystem.
“Our expanded product lineup now caters to a broader range of clients — from major broadcasters and studios to smaller production teams and freelance creators,” stated Seongwan Bae, Head of PIXELL Business at 4BY4.
Featured image credit: 4BY4
