X is launching a new initiative to promote live video content on its platform by allocating $1 million to incentivize creators to live stream. The company anticipates an increase in live streams over the next month as a result of this funding and new tools aimed at creators.
The new live streaming command center, named Live Studio, provides creators with essential tools to streamline the live streaming process. Nikita Bier, the head of product at X, announced the initiative and stated that detailed information about the payout structure would be shared in the future. A demo of Live Studio was also posted to showcase its functionality.
Today we're announcing Live Studio, a brand new livestreaming command center on X
X is where everything is happening now. So we're launching the best tools for pro streamers to go live, connect with their followers & manage their streams
Check it out on 𝕏.com in Creator Studio pic.twitter.com/B06MLScFj9
— Nikita Bier (@nikitabier) July 1, 2026
Live Studio enables users to create streams, assign titles, and upload thumbnails to be displayed prior to going live. Creators can schedule their streams for specific times and select their target audience. Live streams may be restricted to verified accounts, followers, or made public to all users on the platform.
The command center offers creators insights into viewer interaction by displaying live comments, monitoring stream performance, and showing viewer demographics, including location and device type. However, access to live streaming on X requires a $3 monthly subscription for X Premium users.
X’s live streaming capabilities have encountered challenges in recent years. In 2023, Ron DeSantis’ announcement on the platform faced server issues that hindered the event. A year later, a live interview between Elon Musk and President Trump also experienced significant technical problems.
