Pop star Dua Lipa has filed a lawsuit against Samsung, seeking $15 million in damages over allegations that the electronics company used her likeness to sell televisions without consent or compensation. The lawsuit, first reported by Variety, includes claims of copyright and trademark infringement, as well as “unauthorized commercial exploitation.”
The legal action arises from Samsung’s use of Lipa’s image on the cardboard packaging of its TVs last year. Lipa became aware of this usage around June 2025 and reportedly demanded that Samsung cease using her likeness. According to the complaint, Samsung’s response to her requests was described as “dismissive and callous,” and the packaging featuring her image remains in circulation today.
Lipa’s legal team asserts that Samsung has profited from the unauthorized use of her image, suggesting that it creates a misleading impression of endorsement by the artist. The lawsuit cites various posts on X indicating that some consumers intended to purchase the TV after seeing Lipa’s image on the packaging.
“Samsung’s infringing conduct makes a mockery of [Lipa’s] hard work in establishing a successful brand and has deprived her of the ability to control and monetize her assets,” the lawsuit states. Additionally, the complaint emphasizes that Lipa holds the copyright to the photograph used, which was captured at the Austin City Limits Festival in 2024.
This lawsuit is not Samsung’s first legal challenge regarding its televisions; the company was previously sued in December by Texas Attorney General Ken Paxton for allegedly using ad-targeting spyware in its TVs. Samsung has yet to respond to requests for comment regarding the lawsuit involving Lipa.
