Apple Music reports that over one-third of its uploads consist of 100% AI-generated music, according to Oliver Schusser, VP of Apple Music. The growing prevalence of AI submissions has prompted Apple to take action, despite only 0.5% of its users engaging with this content.
Schusser highlighted the ease for labels and distributors to submit fully AI-created tracks, noting that this issue is not unique to Apple Music. Similarly, Deezer recently stated that nearly half of new music submitted to its platform is AI-generated, leading to the cessation of its high-resolution versions for these tracks.
In response to the increase in AI content, Apple is developing an in-house technology likely associated with what it calls Transparency Tags. This system, announced earlier this year, will allow labels and distributors to indicate the use of AI in their music submissions, although participation remains optional.
Despite the surge in AI-generated music, Schusser asserted that it has not significantly influenced user engagement on Apple Music. “The reality is, the usage of the AI music on Apple Music is really tiny. I’m rounding, but it’s below 0.5% of usage,” he stated.
To combat fraudulent activities associated with AI music, Apple Music has a long history of addressing fraud dating back to its iTunes days. As part of ongoing efforts, the company has doubled its fraud penalty this year. Schusser revealed that since implementing this penalty four years ago, Apple Music has observed a 60% reduction in fraudulent uploads.
Other streaming platforms are also tackling the issue of AI music. Spotify has removed 25 million AI-generated tracks over the past year, indicating a broader industry concern regarding the authenticity of music content on streaming services.
