Google Maps introduces Gemini-powered Ask Maps feature and updated Immersive Navigation. The new conversational tool allows users to ask complex questions and receive personalized recommendations. Immersive Navigation provides a 3D view with detailed road information and natural voice guidance.
The updates mark a significant integration of artificial intelligence into a widely used mapping application. These features aim to reduce driver uncertainty by providing real-time context and visual aids. The enhancements utilize data from both Google Maps and Waze communities to improve accuracy.
Ask Maps uses natural language to answer queries about specific locations and trip planning. The feature is rolling out now in the U.S. and India on Android and iOS. Desktop availability is scheduled for a future release.
Immersive Navigation highlights lanes, crosswalks, traffic lights, and stop signs. It uses smart zoom and transparent building views to help drivers prepare for turns. Google updated voice guidance to sound more natural and explain route trade-offs.
Miriam Daniel, VP of Google Maps, stated the team redesigned the driving experience to remove guesswork. She described Immersive Navigation as a complete transformation of the navigation experience. Daniel spoke during a briefing with reporters.
Ask Maps personalizes answers using a user’s search and save history. It can suggest vegan-friendly spots or recommend stops along a route to the Grand Canyon. The feature uses signals from a user’s account to tailor suggestions.
Immersive Navigation is rolling out across the U.S. with expansion to eligible devices in the coming months. Availability includes iOS, Android, CarPlay, Android Auto, and vehicles with Google built-in. Google integrated Gemini into Maps late last year to answer questions and add calendar events.
Google previously used Gemini with Street View to reference nearby landmarks instead of distances. The company said this improves navigation instructions by providing more context. Google Maps is a subsidiary of Alphabet Inc.
