New reports indicate OnePlus, the smartphone brand owned by Oppo, faces closure. This development, first reported by Android Headlines, cites anonymous employees across North America, the EU, and Asia, alongside four independent analyst firms and market data.
OnePlus India CEO Robin Liu stated on X that the company operates “as usual” and called the claims “unverified” and “false.” Android Authority also reported that OnePlus’ India division confirmed continued operations in the country as “normal.”
Android Headlines specified that OnePlus exhibits several indicators of decline: shipments are in freefall, headquarters have shuttered without announcement, partnerships have ended, and Western teams have been reduced to skeleton crews. Product cancellations include the Open 2 foldable and the 15s compact flagship. All major decisions now originate from China, with regional offices receiving orders rather than strategizing. Android Headlines noted a similar situation when Oppo recently restructured Realme.
Metrics from an Omdia report cited by Android Headlines show OnePlus shipments dropped more than 20% in 2024, from approximately 17 million units to between 13 and 14 million. This occurred while its parent company Oppo experienced a 2.8% increase in shipments. India and China account for 74% of OnePlus’ shipments, both markets now experiencing significant contraction.
In India, 4,500 retail stores across six states stopped selling OnePlus devices due to razor-thin margins. In China, OnePlus’ market share, targeted to surpass 3% in 2024, fell from 2% to 1.6%, according to data from Omdia and the International Data Corporation (IDC), as cited by Android Headlines. The report indicates that existing OnePlus phone owners should still receive security updates and warranty support, as promised by Oppo.
