HBO Max has launched a new rating system allowing users to select “Love,” “Like,” or “Not For Me” for its shows and movies. The feature is designed to tailor content recommendations for subscribers on the streaming platform.
The system directly influences a user’s homepage and future suggestions. When a viewer rates a title as “Love,” the service populates a dedicated “Because You Love” carousel with similar content. Conversely, titles marked as “Not For Me” will be deprioritized and appear less frequently in a user’s recommendations. HBO Max first began testing this rating mechanism last year as part of a larger initiative focused on better personalizing the homepage experience. The functionality is built to refine the algorithm’s understanding of individual viewing preferences.
This three-option feedback method is comparable to the rating system used by competitor Netflix, which features thumbs-up, double thumbs-up, and thumbs-down buttons. The release of the feature occurred one day after its parent company, Warner Bros. Discovery, announced it is ready for a sale. This corporate development was accompanied by an increase in subscription prices across HBO Max plans, marking the third consecutive year the service has raised its rates.
The new rating capability is available within the HBO Max application on web browsers, mobile devices, and smart TV platforms. Subscribers can rate content through two primary methods. They can select the “Rate” button located on a specific title’s description page or choose an option from a prompt that appears on-screen after a show or movie has concluded.
