Brandi AI LLC has launched its new “generative engine optimization” (GEO) platform, designed to address what the company identifies as the declining effectiveness of traditional search engine optimization as users increasingly turn to AI chatbots for information gathering.
The company asserts it is pioneering a new discipline for achieving digital visibility. Historically, businesses have relied on two primary methods for online presence: paying for prominent placement in search engine results or employing search engine optimization (SEO) techniques to improve their website’s organic ranking. Brandi AI contends this model is becoming obsolete, as a growing number of consumers and business professionals are bypassing traditional search engines and using generative AI chatbots as their primary tool for answers.
Leah Nurik, the co-founder and Chief Executive of Brandi AI, stated that this migration toward generative AI is a significant trend that encompasses both consumer and business-to-business markets. She also noted a key user behavior: a prevalent trust in the initial response provided by the AI system. This tendency amplifies the importance of being included in that first answer, as many users may not seek alternative information.
Recent market research supports these observations. A survey conducted by Adobe Inc. found that more than half of all consumers in the United States now utilize AI chatbots during their process of researching new products. The adoption rate is even more pronounced in the corporate sector. A separate study from Forrester Inc. revealed that 89 percent of B2B buyers now depend on chatbots as a primary information source throughout every stage of their purchasing journey.
The appeal for these buyers lies in the streamlined nature of generative AI. It automates and consolidates the research process, which can often be burdensome when conducted manually across multiple sources. By delivering a synthesized, definitive answer, the technology simplifies the decision-making process. This efficiency is particularly attractive to users who prefer a direct recommendation over conducting their own extensive evaluation of options.
“Buyers ask a single question… if your brand isn’t in the answer, it doesn’t exist,” Nurik said. She elaborated on the challenge this presents for corporate marketing leaders.
“Yet most CMOs are flying blind, unaware of whether or not their brands appear in AI results.”
This lack of visibility into AI-driven conversations creates a critical blind spot in marketing strategy.
In response to this market shift, Brandi AI is introducing generative engine optimization, or GEO, as a new strategic approach. Unlike SEO, which concentrates on optimizing web content to achieve high rankings on search engine results pages, GEO focuses on a different set of criteria. It centers on the signals that AI systems use to source, evaluate, and synthesize their answers. According to Nurik, these signals include factors such as the intent behind a user’s query, the perceived authority of a source website, the clarity of the information presented, and its overall trustworthiness.
The Brandi AI platform is built upon three core functional pillars designed to help brands align their content with these AI evaluation methods.
- A competitive-intelligence engine: This tool is designed to provide marketers with a clear assessment of their website’s visibility within generative AI chatbot responses. It allows for direct comparison against competitors, helping to identify performance gaps and strategic opportunities.
- An actionable GEO framework: The platform offers a structured and repeatable system that analyzes the types of user prompts that successfully surface a brand’s content. Based on this analysis, it provides specific recommendations, such as how to adjust headlines, enhance machine readability for better AI processing, and structure content to increase its likelihood of being cited as a source.
- Content alignment tools: These tools enable brands to adapt their existing digital assets—including webpages, blog posts, and other marketing materials—to better match the queries and informational needs of buyers using AI chatbots. This feature allows for content adaptation rather than requiring a complete and costly overhaul.
Nurik clarified that the adoption of GEO does not necessitate abandoning established practices. The Brandi AI platform is engineered to integrate with existing SEO and public relations workflows. The goal is to expand a company’s content strategy to be effective on both traditional search engines and the emerging AI-powered answer engines.
“The hard truth is that visibility isn’t about rankings anymore, and if AI doesn’t surface your brand, your buyers won’t either,” Nurik stated. “Brandi reveals what AI highlights, what it ignores and how to close that gap before your competitors do.”
