Zaxby’s, the Southeastern QSR chicken chain, is deploying Berry AI’s Camera Timers across its 970 U.S. locations. Announced on March 24, 2025, this move aims to modernize drive-thru operations using AI-powered cameras that track key metrics, while ensuring guest privacy.
The Berry AI technology ditches traditional loop timers. Instead, cameras measure things like speed of service and line abandonment, but only capture anonymous operational data. Restaurants can use this insight to pinpoint bottlenecks and make smarter, real-time decisions.
“As our drive-thru operations evolve and we look to the future for our brand, we are excited to leverage AI with camera timers in partnership with Berry AI,” said Sharlene Smith, COO of Zaxby’s. She added, “This state of the art technology will help us better understand and improve the drive-thru experience for our customers in a way traditional loop timers have been limited.”
Big Sur AI wants to boost online sales by 15%
Berry AI’s CEO, Eric Lam, stated that restaurant team members have quickly adapted to the tech, it gives suggestions during real-time bottlenecks allowing team members to prioritize more urgent tasks.
Smith also highlighted Zaxby’s commitment to using technology to improve both customer and employee experiences. The camera system is a foundation for further use of AI camera technology that will help team members with visual tasks, keeping team members focused on customer experience.
Founded in 1990, Zaxby’s is headquartered in Atlanta, GA, and has over 970 locations across 17 states.
Berry AI provides camera-based timers that help fast-food chains measure and enhance their service speed. The company works with several of the top 20 global QSR brands.
