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Amazon’s Alexa Plus upgrade skips most Echo devices—Is yours included?

New AI-powered assistant debuts next month, limited to four Echo Show models

byAytun Çelebi
February 26, 2025
in News, Artificial Intelligence, Tech

Amazon dropped a game-changer today with Alexa Plus, a generative AI overhaul of its virtual assistant that promises to outsmart its predecessors with dynamic responses and conversational finesse. Unveiled at the latest Alexa event, this isn’t your old Alexa—it can generate answers, chat naturally, and remember your preferences mid-conversation, aiming to close the gap with rivals like Siri and Google Assistant.

Gone are the days of stiff, scripted replies. Alexa Plus can handle a back-and-forth—like planning a weekend from start to finish—while keeping context intact. Amazon’s betting on this AI leap to redefine smart home interactions, pairing it with a slick new Echo Show UI for visual punch.

But there’s a snag: when Alexa Plus rolls out next month, it’s exclusive to a shortlist of Echo Show devices with screens. Here’s who makes the cut:

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Echo devices getting Alexa Plus

  • Echo Show 8
  • Echo Show 10
  • Echo Show 15
  • Echo Show 21

Amazon’s prioritizing these models to flex Alexa Plus’s visual tricks—like pulling up recipes or video call prompts alongside voice commands. “The Echo Show lineup is our starting point for this early access phase,” an Amazon spokesperson confirmed, hinting at potential expansion to other Echo devices later.

That leaves fan favorites like the Echo Dot (5th Gen), Echo (4th Gen), and Echo Pop on the sidelines—for now. Amazon’s broader vision includes smarter home controls—think “set the vibe” instead of toggling switches—per event details and web reports. Beta testers on X call the AI “scary good” but note occasional hiccups in memory retention.

For now, Alexa Plus lands in March, firmware updates pending, on just the Show 8, 10, 15, and 21. If your Echo’s off the list, don’t despair—Amazon’s history suggests wider access could follow a successful debut. Check your setup: only these four are stepping into Alexa’s AI future right out the gate.

Tags: AI assistantAlexaAlexa Plusamazon

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