To celebrate Disney100, TikTok has unveiled a groundbreaking partnership with Disney, marking a century of magical storytelling.
This collaboration is a first-of-its-kind content hub on TikTok, showcasing content from various Disney brands including Disney Parks, Pixar, Marvel, Star Wars, National Geographic, and ESPN. This hub offers a blend of nostalgic theme songs, iconic moments, and exclusive behind-the-scenes tours of the Disney campus.
Digital platforms dictate the pace of entertainment and engagement and this collaboration between TikTok and Disney is not just timely but also indicative of the changing tides. Disney, with its rich history and global appeal, recognizes the power and potential of platforms like TikTok.
By choosing to celebrate its monumental Disney100 on TikTok, Disney is not only embracing the present but also setting a precedent for the future. This partnership is a clear reflection of how traditional entertainment giants are intertwining with digital platforms to reach newer, broader audiences. As we delve deeper into the specifics of this collaboration, it becomes evident that this is more than just a business move; it’s a fusion of legacy and innovation.
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Celebrate Disney100 on TikTok
Starting October 16, in commemoration of Disney’s centennial, TikTok is offering its vast community of Disney aficionados a distinctive destination within the platform. This space allows fans to immerse themselves in a magical interactive experience where they can relive stories and memories. They can view videos from a range of Disney’s brands, craft their own videos using Disney-themed music and effects, participate in daily Disney trivia, and even collect and trade “Character Cards” of their beloved characters. Successful trades reward fans with special profile frames to flaunt their Disney passion.
Nicole Iacopetti, TikTok’s Global Head of Content, expressed her excitement about this partnership, emphasizing Disney’s long-standing legacy of spreading joy through its iconic content. She mentioned, “We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else.”
Echoing her sentiments, Asad Ayaz, Chief Brand Officer of The Walt Disney Company, highlighted Disney’s century-long leadership in creative innovation and storytelling. He noted the immense engagement Disney content has garnered on TikTok, with over 240 billion views spanning Disney’s diverse portfolio. He added, “TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
The four-week Disney100 activation on TikTok will be accessible in 24 regions worldwide, underscoring the vast content range of The Walt Disney Company. Whether fans are reminiscing about legacy films, celebrating heroes from the Marvel universe, or newer classics like Encanto, they turn to TikTok to connect and craft entertaining content that underscores the unique Disney experience on the platform. This creativity is evident as over 150 million followers of Disney-operated TikTok accounts regularly engage with content, from thrilling moments on ESPN to educational insights from National Geographic.
Furthermore, TikTok is curating a special Disney100 Playlist, featuring popular hits from Disney’s extensive catalog. This includes classics like “Cinderella” and “The Lion King” as well as upcoming tracks from movies like “Wish”, and hits from “Toy Story” and “High School Musical”.
In addition to the Disney100 hub, Disney is set to become a TikTok Pulse Premiere publisher. This move allows advertisers to position their ads alongside some of the most premium entertainment and sports content exclusively from Disney on TikTok’s For You feed.
TikTok: Not just another app
You know, there’s something about TikTok that’s just… different. TikTok has firmly established itself as a pivotal platform. Its innovative approach to content and user engagement has set it apart, making it a go-to for brands aiming to expand their digital footprint.
Disney’s decision to collaborate with TikTok for its centennial Disney100 celebration is a strategic masterstroke. It’s not just about celebrating an anniversary; it’s about recognizing where the audience is. By aligning with TikTok, Disney is tapping into a dynamic and expansive user base, ensuring its content resonates with the digital-savvy generation. This partnership is more than just a celebration; it’s a testament to TikTok’s influence in the industry and Disney’s vision for the future.
Featured image credit: Kerem Gülen/DALL-E 3