TikTok Music is a new player in the highly competitive music streaming space, which is currently controlled by Apple Music and Spotify. With the launch of their very own music streaming platform, the developers of the hugely popular social network now have their sights set on challenging the market leaders.
With its amusing short films and viral challenges, TikTok has quickly gained popularity as a global phenomenon. TikTok Music joins the race with an inherent advantage of a built-in audience that actively engages with music content on the site by leveraging this enormous user base.
Through TikTok’s popular challenges and viral trends, users have already been exposed to a wide variety of songs, making music an essential component of their everyday TikTok experience.
TikTok Music offers users access to a sizable database of songs that can be added to personal libraries, mimicking the functionality of existing music streaming services. To acquire a large library of songs, TikTok first established alliances with significant record labels, including Universal Music Group, Warner Music Group, and Sony Music.
What is TikTok Music?
A separate app from TikTok, TikTok Music was developed as a music streaming service to compete with Spotify and Apple Music. Instead of being a one-time purchase on the app store, it is a music subscription service.
You may download, stream, share, and buy music with the app. Speaking about music, Universal Music Group, Warner Music Group, and Sony Music have granted the platform licenses. As a result, you will have a wide range of options when choosing what song to listen to next. It also covers their archives.
TikTok Music goes beyond standard streaming services to make the site extremely appealing, especially to the teenage market. It offers personalized curation and song suggestions to help users find songs that have been popular in TikTok videos. Among the other features offered are collaborative playlist construction, music library imports from other platforms, and lyric-based song searches.
Additionally, the new TikTok application includes a song recognition feature similar to Apple’s Shazam. With the ability for users to comment on songs and albums, the platform also promotes social engagement. It’s interesting that the app has a vertical scrolling discoverability function that is similar to the main TikTok program and makes song recommendations simple.
How to use TikTok music
Although TikTok Music has a separate app, users may also connect their regular TikTok accounts to the new streaming service in order to listen to, share, and download music that they come across on the social networking site. On the main TikTok service, users will be able to share their favorite TikTok Music songs and artists with their community.
Users of the site can import their music library, download songs to listen to them offline, make collaborative playlists, see lyrics in real-time, and locate songs by searching for their lyrics, among other things. Additionally, the site offers a Shazam-like feature to identify songs heard nearby and enables TikTok Music subscribers to communicate with other users by leaving comments.
Here is how to use TikTok Music:
- Download TikTok Music from App Store or Google Play Store. (Only the users living in countries where it is available)
- Log in with your TikTok account.
- Sync your account with the application.
- Start using the app, create playlists, and find new songs!
TikTok Music price
A TikTok Music subscription costs AUD11.99 ($8.18 USD) per month in Australia, MXN$115 ($6.87 USD) in Mexico, and S$9.90 ($7.47 USD) in Singapore, according to information provided on the regional websites that have already been launched. Additionally, family subscriptions for up to six accounts and a subsidized subscription for college students are offered for TikTok Music. Here is a full breakdown of TikTok Music pricing:
- Australia: AUD11.99
- Mexico: Mex$115
- Singapore: S$9.90
As seen in the image below, TikTok Music offers a fee 3-month trial period during beta. This means that you won’t pay a single cent for three months and enjoy every feature the app offers. This way, the company will let people try their new app for free and keep the ones that enjoyed it at the end of their free trials.
How could TikTok Music affect the industry?
TikTok Music confronts formidable obstacles as it competes with Spotify and Apple Music, two of the biggest names in the music business. With large subscriber bases, individualized playlists, and user-friendly interfaces, Spotify and Apple Music are well-known services.
TikTok Music distinguishes itself from conventional music streaming services with its own method of music consumption and discovery. Instead of depending exclusively on user-generated playlists or algorithms, TikTok Music uses the strength of its sizable community to influence music trends naturally. On TikTok, popular songs and noises can become viral quickly, making previously unknown musicians famous and reviving old favorites.
TikTok Music’s debut is a game-changer as the competition for domination in the music streaming sector grows more fierce. It’s obvious that TikTok Music has the ability to transform the market and pose a serious threat to Spotify and Apple Music’s hegemony thanks to its sizable user base, distinctive approach to music discovery, and tremendous social involvement.
Music lovers should anticipate an exciting period as the competition progresses, one in which up-and-coming musicians are given more exposure, music trends are created on the fly, and fans are introduced to their favorite songs via the magic of TikTok. The future of the music streaming sector has never been more promising as everyone keeps an eye on TikTok Music’s influence.
Featured image credit: Franck on Unsplash