Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
  • AI
  • Tech
  • Cybersecurity
  • Finance
  • DeFi & Blockchain
  • Startups
  • Gaming
Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

How to adhere to data privacy regulations while improving your customer relationships

byNicholas Blake-Steele
January 29, 2021
in Contributors
Home Resources Contributors

Almost everything we do has been affected by Covid-19 – the way we use customer data is no exception. In adjusting your communication to reflect the sudden change in consumer habits, it’s key to adhere to data guidelines, including GDPR.

You can only use data for the purpose for which it was collected and only retain it for a reasonable amount of time before either erasing or reviewing it. GDPR doesn’t specify how long companies can hold information, but brands are advised to introduce their own guidelines to protect themselves and respect their customers’ rights.

If someone opted in but has stopped interacting, you should consider removing them from your database after a year. However, online purchasing habits are likely to have shifted recently; in-store ones definitely have.

Stay Ahead of the Curve!

Don't miss out on the latest insights, trends, and analysis in the world of data, technology, and startups. Subscribe to our newsletter and get exclusive content delivered straight to your inbox.

You don’t want to run the risk of inadvertently making a customer appear inactive when circumstances simply prevent them from engaging as they otherwise would. The solution? Keep talking to your customers and find appealing ways to stay in touch with them.

Review your segmentation strategies

Many business rules for customer segmentation and targeting are based on purchase data and may need to be temporarily altered to reflect any customer behavior changes and purchasing patterns.

This could involve temporarily suspending the use of incentives to lapsed customers. Putting a pause into your segment criteria will enable you to accommodate this period of enforced inactivity.

Alongside reviewing segmentation strategies, you should also review any auto-triggered communications to ensure inappropriate offers don’t slip out under the radar.

Make customer relationship management a priority

Good CRM is impactful because it enables your brand to resonate directly and personally with people. With internet use purportedly doubling in the first two weeks of this crisis, email and online have really come to the fore.

Keep craft at the heart of your emails. There is no excuse for not sending out thoughtful and engaging comms. That means creating personalized and relevant messages.

As for content, the key is to identify what the customer wants from your brand during the crisis and what they’re looking forward to when the lockdown is lifted. 

Looking ahead to life after coronavirus

Consider your warm-up strategy carefully when business begins to return to normal. Customers are going to be bombarded. How will your brand stand out from the crowd?

In some cases, a re-permission approach will be a good idea. If customers were close to being defined as inactive before the slowdown in trading, it would be better to invite them to stay in the loop rather than presume they want to. You may also be able to use legitimate interest and servicing principles to let a broader group of customers know your company is back up and running. The Information Commissioner’s Office provides some useful advice here.

Brands will have an important role to play as we gradually emerge from this crisis. Using your customer data wisely and considerately during this crisis will help you make the most of the positive times ahead.

Tags: Customer Experiencedata privacyEU Data Regulations

Related Posts

Beyond Breaking News: Giving Broadcast Journalists AI Real-Time Fact-Checking

Beyond Breaking News: Giving Broadcast Journalists AI Real-Time Fact-Checking

April 2, 2025
The hidden hero: Bayesian Econometrics shaping our daily life

The hidden hero: Bayesian Econometrics shaping our daily life

February 26, 2025
Top AI Screw-ups 2024: When Artificial Intelligence Goes Off the Rails

Top AI Screw-ups 2024: When Artificial Intelligence Goes Off the Rails

January 29, 2025
How Diffusion Transformers Changed Text-to-Video Generation in 2024

How Diffusion Transformers Changed Text-to-Video Generation in 2024

December 27, 2024
Why Machine Learning has Become a Key Tool in Dynamic Pricing

Why Machine Learning has Become a Key Tool in Dynamic Pricing

December 20, 2024
AI Cybersecurity —  Replacement for Specialists or Efficiency Booster?

AI Cybersecurity —  Replacement for Specialists or Efficiency Booster?

December 18, 2024
Please login to join discussion

LATEST NEWS

Texas Attorney General files lawsuit over the PowerSchool data breach

iPhone 17 Pro is expected to arrive with 48mp telephoto, variable aperture expected

AI chatbots spread false info in 1 of 3 responses

OpenAI to mass produce custom AI chip with Broadcom in 2025

When two Mark Zuckerbergs collide

Deepmind finds RAG limit with fixed-size embeddings

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy

Follow Us

  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.