Social intelligence and visualisation company Wayin have gone further in their endeavour to root out social media gold by devising a search engine of sorts.
This latest offering has been developed to enable marketers in digital media to gain insight on and engage the target audience through organised display of social content. It will also allow for the content to used in a manner that would result in target audiences to interact, explains CEO Elaine Feeney.
Real time searches as well as a historical search of up-to two weeks, of platforms such as Twitter, Instagram and Facebook provide results that can be sorted chronologically or based on location, gender, sentiment, period of time, etc., enabling marketers to develop a more in-depth marketing strategy to sell their products and services, Feeney explains, reports CMS Wire.
Social listening and management platforms abound, as VentureBeat points out, such as Brandwatch, Spredfast and Crimson Hexagon. Feeney while talking to VentureBeat adds, that Wayin provides, a one of its kind, enterprise-grade and integrated social listening, publishing, search, analytics, and display in one platform.
Wayin’s tools find use in college and professional sports, to enable consumer engagement as well as in real estate and by retail brands. Its customers include electronics retailer Best Buy, Japanese e-commerce company Rakuten, the NFL‘s Denver Broncos and The Weather Channel.
(Image credit: Marc-Olivier Bergeron, via Flickr)
Leave a Reply