Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
  • AI
  • Tech
  • Cybersecurity
  • Finance
  • DeFi & Blockchain
  • Startups
  • Gaming
Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Verizon Will Use Their Customers’ Data for Advertising

byadmin
April 28, 2014
in News
Home News

According to an article in the LA Times, Verizon Wireless will be “enhancing” its Relevant Mobile Advertising by monitoring customer activity on wireless devices as well as wired or Wi-Fi connected computers and laptops.

“In addition to the customer information that’s currently part of the program, we will soon use an anonymous, unique identifier we create when you register on our websites,” said Verizon Wireless in a message to customers. “This identifier may allow an advertiser to use information they have about your visits to websites from your desktop computer to deliver marketing messages to mobile devices on our network.”

Cookie’s will be installed onto users’ computers – laptops and desktops — which will give Verizon access to their customers’ data even after leaving their web service,  “My Verizon.” As such, the cookie will provide the company with data on the spending and online activities of their customers. Through this collected data on the customers’ mobile and desktop devices, Verizon will pass this information onto marketers for targeted advertising.

Stay Ahead of the Curve!

Don't miss out on the latest insights, trends, and analysis in the world of data, technology, and startups. Subscribe to our newsletter and get exclusive content delivered straight to your inbox.

Although Verizon claim that the data collected is completely anonymous, attention has been called to the fact that Verizon will not warn their customers when the cookie is downloaded onto their computers. Verizon claims that this new service will not harm the privacy of their customers, and may in fact help their users by only receiving adverts that are most relevant to them.

Read more here

(Image Credit: Robert Scoble)

Tags: advertisingBig Datadata privacytargeted advertisingVerizon

Related Posts

Texas Attorney General files lawsuit over the PowerSchool data breach

Texas Attorney General files lawsuit over the PowerSchool data breach

September 5, 2025
iPhone 17 Pro is expected to arrive with 48mp telephoto, variable aperture expected

iPhone 17 Pro is expected to arrive with 48mp telephoto, variable aperture expected

September 5, 2025
AI chatbots spread false info in 1 of 3 responses

AI chatbots spread false info in 1 of 3 responses

September 5, 2025
OpenAI to mass produce custom AI chip with Broadcom in 2025

OpenAI to mass produce custom AI chip with Broadcom in 2025

September 5, 2025
When two Mark Zuckerbergs collide

When two Mark Zuckerbergs collide

September 5, 2025
Deepmind finds RAG limit with fixed-size embeddings

Deepmind finds RAG limit with fixed-size embeddings

September 5, 2025
Please login to join discussion

LATEST NEWS

Texas Attorney General files lawsuit over the PowerSchool data breach

iPhone 17 Pro is expected to arrive with 48mp telephoto, variable aperture expected

AI chatbots spread false info in 1 of 3 responses

OpenAI to mass produce custom AI chip with Broadcom in 2025

When two Mark Zuckerbergs collide

Deepmind finds RAG limit with fixed-size embeddings

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy

Follow Us

  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.