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Data Science

Every day, human beings create 2.5 quintillion bytes of data – data that is generated, accessed and shared on laptops, mobile devices and social media. In the political realm, data drives today’s campaigns – from studying voter demographics and conducting outreach to tailoring and testing specific messages. Data, Data, Everywhere

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A recent article highlighted how big data is being used in political campaigns in America. Instead of campaigning in neighbourhoods with homogenous content, every approach at a door, every letter and TV commercial can be tailored to fit the voter being targeted – all based on an app that provides publicly available

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