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Why predictive marketing intelligence is the next frontier of data monetization
Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including

Facebook Evolving Advertising
Facebook has its hands on a large large quantity of data: beginning with your name and birthdate, your school, hometown, university, your friends and relationships, your likes in music, movies, and books – and now ending with your exact location anywhere you go. A new feature aptly titled ‘Nearby Friends’