Tesco, the third largest retailer in the world, has increased its efforts to capitalize on big data. Dunnhumby, the data science arm of Tesco, announced yesterday that it would be acquiring Sociomantic Labs. Sociomantic Labs, headed by ex-Googler Jason Kelly, is a global advertising technology firm. It reported revenues of

Supermarket Giant Tesco pioneers Big Data: Turning Customer Loyalty into Royalties