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social media analytics

What Is Really Driving Public Opinion? - The Next Level In Data Analytics
Big DataData Science

Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s business landscape is, after all, highly dynamic: increasing competition, margin pressures and the threat of disruptive innovation all conspire to erode the market shares of the complacent. The public sector

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Influencing Indian Voters With Social Media

After both of Barack Obama’s successful presidential campaign runs in the United States, analysts pointed to his innovative use of social media, harnessing the burgeoning new means of communication becoming available to ultimately help him secure his seat in the oval office.  Now, politicians are trying to woo Indians –

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