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4 Ways To Measure Marketing Campaigns You (Probably) Haven’t Considered
Data NativesData ScienceFeaturedMarketing & Sales

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

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Predictive Machine Learning — Behind The Scenes At Fliptop (And Predictions For The Future Of Martech)
Machine Learning

Big data is a big deal. Unfortunately, due to the sheer volume and velocity at which its created, many organizations still struggle to make sense of their data. Furthermore, because data is dispersed across so many disparate platforms (e.g. marketing automation, CRMs, Google Analytics, etc.), it’s become increasingly difficult to

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