When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

Does a swipe mean more than click?  Does a hover indicate indecision and a firm push mean certainty? As touchscreens begin to dominate internet interaction, can we learn more from a human gesture than we did from the click of a mouse?  And if we can, what are the benefits?

It was announced earlier this week that Radius, a marketing intelligence platform, has secured $54.7 million in series C funding. The funding came from companies and individuals such as Founders Fund, Glynn Capital Management, John Mack formerly of Morgan Stanley, Charles Songhurst formerly of Microsoft, and actor and entrepreneur Jared