Posts Tagged

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Data NativesData ScienceFeaturedMarketing & Sales

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

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Artificial IntelligenceData NativesFeaturedMachine Learning

Perhaps even moreso than even big data or blockchain, AI is fast becoming the buzzword on everyone’s lips. Machine learning has been a promising field for years, but with the astonishing success of deep learning techniques, we’re rapidly being propelled into an automated future. But can AI withstand the hype?

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