When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels
Perhaps even moreso than even big data or blockchain, AI is fast becoming the buzzword on everyone’s lips. Machine learning has been a promising field for years, but with the astonishing success of deep learning techniques, we’re rapidly being propelled into an automated future. But can AI withstand the hype?