Posts Tagged

DataLogix

Uncategorized

According to the Wall Street Journal, Google will be partnering with several big data firms – including Datalogix and Acxiom — to track the “offline” sales impact of Google AdWords ads. The Internet giant will match the cookies on users’ computers to in-store sales information — which will be provided

Read More
Uncategorized

Datalogix collects consumer data both online through tracking and offline, e.g. through obtaining data on customer loyalty card programs. Datalogix then parses this information and sells it to its clients so that they can optimise their advertising campaigns

Read More
Uncategorized

A recent study by SAS on Adoption and Employments trends of Big Data Analytics found that Small and medium-sized (SMEs) businesses in the UK are largely unaware of the opportunity that Big Data presents. SMEs were generally found to be intimidated by the costs and complexities of dealing with large

Read More