Without a doubt, publishers are well-placed to harness the relationship with their audience – possessing the means to collect and build the strong first-party data sets required to deliver personalized experiences and power various revenue streams. But, as the industry moves further away from cookie-based targeting – and Google speaks
Data monetization can be an effective tool for helping companies and sectors boost profits and keep consumers happy. Here are five of the industries that data monetization strategies could benefit the most. Music The music industry experienced a prolonged period of upheaval due in large part to streaming services’ popularity.
Breakthroughs in AI and innovations in applying blockchain for personal data control and monetization enable new ways to make money off of personal information that most people currently give away for free. Here we highlight three data science and business model innovations, starting with breakthrough ML technology that learns on
Clarification that Apple’s privacy changes will be stricter than expected is just the latest blow for digital publishers reliant on building strong audience relationships to drive their revenues. The media owner’s ability to keep monitoring audience activity and deliver personalized digital experiences has faced multiple challenges this year — including
Every business knows that their data, from customer demographics and buying behavior to production insights, holds tremendous value. But, historically, most have considered only its internal worth—the insight it provides to improve operational efficiency, deliver a better customer experience, enhance products and services or save money. But now, a new perspective on data