Uncontrolled data collection and storage have economic, ecologic, and social drawbacks. And the solution to those challenges is data sustainability! Be careful what you wish for Our digital world is built on data. The adage of recent years was that the more amount of data you collect, the better. After

‘Big data’ has become an industry buzzword amongst today’s business leaders. Corporate spending on infrastructure to capture and store diverse volumes of rapidly-changing data has risen significantly in recent years as organisations have scrambled to collect all of the consumer information they believe will help them stay ahead of the