Don’t think data analytics play a major role in the holiday season? Everyone from consumers, to retailers, to CEOs will be crunching numbers this December. PCA Predict’s Big Data Labs 2014 Christmas Report notes that 25% of ecommerce transactions in the UK last year were in the months of November

For years, scientists have been baffled how one overweight man could manage to deliver presents to all of the world’s children (or the good ones, at least) in one night. It’s spawned into a whole field of research- honestly. We look at the data behind Santa’s route- how fast he’d have