Posts Tagged

branding

Data Monitoring Tools
BI & AnalyticsContributorsFeaturedMarketing & Sales

These days, branding is a highly calibrated art form. It used to be that there was a lot of guesswork. Thanks to data monitoring tools, and the many competent professionals trained to use them, those days are a thing of the past.  Data monitoring tools work by helping compile and

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4 Ways To Measure Marketing Campaigns You (Probably) Haven’t Considered
Data NativesData ScienceFeaturedMarketing & Sales

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

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