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Behavioural Psychology

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Here is why Data Scientists need to think like a behavioural economist or psychologist when they communicate or story tell their insights. This helps companies to take concrete and bias-free decisions to acquire customers, retain employees and deal with managers within the organization. Picture this scenario: There are two investment

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Competitve Edge, a new digital platform, will be providing Big Data insights into the world of Fantasy Football from August onwards. Beyond the traditional approach of picking players based on past performance metrics, Competitive Edge will allow users to make informed decisions based on mental, physical and environmental factors which

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