Posts Tagged

Behavioural Models

BI & AnalyticsBig DataContributorsData ScienceFeaturedMarketing & SalesTech TrendsUnderstanding Big Data

Here is why Data Scientists need to think like a behavioural economist or psychologist when they communicate or story tell their insights. This helps companies to take concrete and bias-free decisions to acquire customers, retain employees and deal with managers within the organization. Picture this scenario: There are two investment

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Machine LearningMarketing & Sales

A few months ago, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone

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