Todd Tran
Author Archive

Todd Tran

Todd is Chief Strategy Officer at Teads. Since joining Teads in 2015, he has led the mobile and programmatic of the company and now developing strategic new businesses for the company, including our Performance Advertising business and Teads Ad Manager. Todd is a thought leader in the industry, having published dozens of articles and white papers, and is a frequent speaker at industry conferences.

Prior to Teads, his 18-year career in digital advertising included serving as Apple's iAd EMEA General Manager, Managing Director of International of Millennial Media (now owned by Verizon Media), and EMEA Managing Director of Joule, WPP's mobile advertising business.

Performance advertising
Marketing & SalesContributorsFeatured

The early months of the COVID-19 pandemic saw a dramatic decline in advertising spend across the board, encompassing both top-of-the-funnel brand advertising (designed to generate awareness among new customers) and mid-to-bottom funnel performance advertising (aimed at generating leads and sales). As businesses adjusted to their new trading environment, advertising spend

Read More