Author Archive

Robert Manoff

Robert Manoff currently serves as the CEO and co-founder of SoMo Audience, a pioneer in touch advertising solutions for both marketers and publishers. In his position, he oversees the development of the company, from strategy and implementation to directing and managing business and marketing efforts, to ensure growth of SoMo’s solutions.

Data Science Marketing & Sales

Data-driven Marketing Insights at your Fingertips

Robert Manoff · September 25, 2017

Does a swipe mean more than click? Does a hover indicate indecision and a firm push mean certainty? As touchscreens begin to dominate internet interaction, can we learn more from a human gesture than we did from the click of a mouse? And if we can, what are the benefits?