Fascinated by the potential of big data and games, Mark Robinson co-founded deltaDNA in 2010 and has made it his personal mission to evangelize how analytics can change the games industry. Mark has over 15 years’ experience in the data mining industry, across companies such as Heineken, Office Depot, Aviva and Unibet. deltaDNA’s mission is to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
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