Author Archive

Mark Robinson

Fascinated by the potential of big data and games, Mark Robinson co-founded deltaDNA in 2010 and has made it his personal mission to evangelize how analytics can change the games industry. Mark has over 15 years’ experience in the data mining industry, across companies such as Heineken, Office Depot, Aviva and Unibet. deltaDNA’s mission is to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Data Science Retail & Consumer

The games industry’s shift to deep data

Mark Robinson · February 25, 2016

When it comes to collecting customer data, the games industry is in a unique and enviable position. Unlike other sectors where customer data is often incomplete, games makers and marketers can access a wealth of live data about every single one of their players. But it wasn’t always so. Games