Lee Newman
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Lee Newman

Lee Newman is the Dean of the School of Human Sciences and Technology, IE University. Borja González Del Regueral is the Vice Dean, Data Science & Technology at the School of Human Sciences & Technology, IE University

Behavioral Science Shapes Data Science And Drives Change
BI & AnalyticsBig DataContributorsData ScienceFeaturedMarketing & SalesTech TrendsUnderstanding Big Data

Here is why Data Scientists need to think like a behavioural economist or psychologist when they communicate or story tell their insights. This helps companies to take concrete and bias-free decisions to acquire customers, retain employees and deal with managers within the organization. Picture this scenario: There are two investment

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