
Data Mining for Social Intelligence – Opinion data as a monetizable resource
The digital age is characterised increasingly by the collective. The information generated by tapping into the minds of many is driving decisions in both the public and private sector; research is becoming social. On the back of this, a new science has emerged – known as opinion mining – which

What is really driving public opinion? – The next level in data analytics
Agility and reactivity. These are two words more likely now than ever to feature in a corporate strategy session. Today’s business landscape is, after all, highly dynamic: increasing competition, margin pressures and the threat of disruptive innovation all conspire to erode the market shares of the complacent. The public sector