Jeff Winsper
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Jeff Winsper

Why Marketing Data Is Your #1 Strategic Asset – 5 Tips For Maximizing Value
BI & AnalyticsMarketing & Sales

STIHL Inc. had a problem. A big problem. With 2013 sales of roughly $3.7 billion, STIHL might be the envy of many. Founded in 1926, the company is the world’s largest manufacturer of chain saws and handheld power equipment. But it was in immediate danger of dramatically losing market share.

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