Helena Schwenk
Author Archive

Helena Schwenk

Helena Schwenk is Market Insights/Intelligence Manager at Exasol. She specializes in technology trends, competitive landscapes, and go-to-market strategies and uses this knowledge to keep Exasol’s marketing, sales, and product management teams fully connected to the wider industry landscape.

Schwenk also works as an external spokesperson and writes and presents frequently on the issues, developments, and dynamics impacting data analytics technology adoption. She has over 24 years’ experience working in the data analytics field, having spent 18 years as an industry analyst specializing in Big Data, Advanced Analytics, and more latterly AI, as well as 6 years working as both a former data warehousing and BI practitioner.

Data lakehouse
Big DataContributorsData ScienceFeatured

Data professionals have long debated the merits of the data lake versus the data warehouse. But this debate has become increasingly intense in recent times with the prevalence of data and analytics workloads in the cloud, the growing frustration with the brittleness of Hadoop, and hype around a new architectural

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Artificial IntelligenceBI & AnalyticsContributorsData ScienceFeatured

As the world contends with the Covid-19 pandemic and its profound impact across regions and industries, companies are not only looking for ways to safeguard their people and customers but also their business’ long-term future – read how data & analytics can help your business deal with the crisis.  The

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BI & AnalyticsBig DataContributorsFeatured

Here is a look at what a CDO means to your organization and what are the skills you need to hunt for while hiring them.  The last decade alone has seen exponential growth in organizational data. Whether by accident or design, the amount of data available to every business has

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