Guillaume Turri
Author Archive

Guillaume Turri

Criteo’s Prediction On Hadoop: How And Why It Came About
Data Science

At Criteo we display online advertisement, and we sell clicks to our clients. So we have to predict, for each of our 2 billion daily banners, whether it will likely be clicked or not. That’s why we use machine learning, and we feed the algorithms of our well-oiled engine with

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