Ed Camargo
Author Archive

Ed Camargo

As Managing Director of Incubeta NMPi, Ed is responsible for driving the company’s US strategy and creating a best in class digital agency built for the next decade. He has more than 18 years of experience in advertising, having previously worked at Foote Cone & Belding, Organic, Evolve Online, and most recently at ForwardPMX where he was VP of Digital Paid Media. Ed has a degree in Political Science from Rutgers University, and has experience of building and leading teams to deliver digital media strategies and campaigns.

Based in Incubeta NMPi’s New York office, Ed will be focused on driving innovation and data-driven connectivity across SEM, Social, and Programmatic display and video.

Auction Stretagy
Artificial IntelligenceContributorsMachine Learning

Auction strategy has changed dramatically as artificial intelligence (AI), machine learning (ML), and advanced analytics inform strategies for the better. Or have they?  Machines are taking over. Digital marketing is becoming dominated by real-time bidding environments, which are largely controlled by algorithms and platform technologies. Yet, these are becoming more

Read More