Dr. Heiko Schmidle
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Dr. Heiko Schmidle

Dr. Heiko Schmidle is the Lead Data Scientist for DCMN. He is a physicist by training who’s passionate about applying mathematics, statistics and machine learning to real-world problems. He has worked in the fields of recommender-systems, real-time-bidding, machine learning, artificial intelligence, marketing and advertising as well as predictive analytics and business intelligence. He enjoys using and learning new technologies and business opportunities, as well as combining theoretical knowledge and science with business needs and challenges.

4 Ways To Measure Marketing Campaigns You (Probably) Haven’t Considered
Data NativesData ScienceFeaturedMarketing & Sales

When we need to measure marketing campaigns, most of us have cracked online campaign tracking – we have a cookie or a user ID that we can use to clearly track user behaviour through to conversions, and develop robust datasets. But out in the offline world, there are powerful channels

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