Dmitri Rassadkine is the Founder and CEO of WISMOlabs, a post-purchase experience platform leading the evolution of the customer journey between checkout and delivery. With over 20 years of experience in ecommerce architecture and logistics technology, Dmitri has pioneered the concept of the "Decision Layer" - a deterministic approach to data orchestration that solves the inherent flaws of reactive tracking. His work focuses on transforming fragmented carrier data into intent-aligned experiences that reduce support volume (WISMO) and drive repeat revenue for global retailers.
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